- Delivered digital (marketing) & e-commerce strategies including business cases and investment proposals to C-level management | Action, Ahold Delhaize, Hanos, Safescan, Samsung & The Cookware Company
- Built and coached digital teams and developed new roles | Action, DPG Media, KPN, The Cookware Company & Mediaxplain*, Safescan & Samsung
- Built digital marketing ecosystem (CMS, CRM & online advertising tooling) and agency network (web, e-mail, online advertising, social media & influencer marketing) | Action & The Cookware Company
- Built strong (digital) brand presence via effective use of digital media and impactful marketing content | Action, Ahold Delhaize, DPA Professionals, DPG Media, NOMAD, Safescan, Samsung & The Cookware Company
- Increased e-commerce sales (D2C) via effective use of performance marketing budgets with strong focus on ROAS | Ahold Delhaize, DPG Media, Safescan, Samsung & The Cookware Company
- Successfully proven attribution of digital marketing to like for like (physical) stores sales via several positive ROI cases | Action